WEBSTERVILLE, Vt., June 22, 2021 /CSRwire/ - Vermont Creamery, known for its consciously created line of fresh and aged goat cheeses, cultured butter, and culinary creams, today announced it was ranked in the top 10% of most purposeful brands, according to the 2021 Purpose Power Index. The index, published by marketing and advertising agency, StrawberryFrog, and corporate reputation management company, RepTrak, is based on a survey conducted in early 2021 of more than 6500 respondents who provided over 20,000 individual answers regarding more than 250 companies.
“From the beginning, we’ve been an organization that has cared deeply for our people, our planet, and our community,” said Adeline Druart, president of Vermont Creamery. “To see our efforts toward responsible business recognized makes me incredibly proud, especially as we share this respect with amazing global brands. I want to thank our incredible team that works hard daily to bring our mission to life. Vermont Creamery was built on the concept of doing business for good and leaving a positive ‘handprint’ on everything we touch, which continues to be our North Star every day.”
A Certified B Corporation, Vermont Creamery was founded in 1984 with a mission to craft the highest quality dairy products, while remaining committed to the partners that help produce their award-winning products. Its sustainable business strategy focuses on four pillars – employees, communities, planet, supply chain - against which goals are set every year and are reported on in its annual Mission Report.
“Most organizations understand the importance of finding their ‘why;’ but merely knowing your purpose is not enough,” said Scott Goodson, founder and CEO of StrawberryFrog. “It’s about translating that into meaningful action through a company-wide cultural movement -- one that begins internally and permeates externally -- to effectively shift habits and mindsets and drive positive change. The Purpose Power Index™ is the first empirical measure of companies activating purpose at the core of their business.”