We’ve got news, and it’s buttery.
Starting this month, Vermont Creamery’s beloved cultured butter is showing up on shelves in a bold new look. The goal? Make it easier than ever for butter lovers to spot the good stuff. This isn’t just any butter. It’s cultured. It’s crafted. It’s built for people who care deeply about flavor and food. And now, it looks the part.
When we set out to redesign our butter packaging, we weren’t just looking for a glow-up. We wanted the outside to reflect what’s inside: rich, nuanced, award-winning cultured butter made in Vermont with cream from local farms and a nod to time-honored European tradition.
This isn’t a reformulation or a rebrand. It’s a reflection of who we’ve always been, but clearer. Cleaner lines. Appetite-inducing photography. Packaging that shows up on shelf with the same confidence this butter brings to your kitchen. Whether you're browning it for pan sauces, folding it into pastry dough, or spreading it thick on sourdough toast, our cultured butter is here to perform.
The new design spells it out: Sea Salt and Unsalted, each with clearly labeled flavor cues, creamy visuals, and better on-shelf presence. It’s easier to find, easier to love, and just as delicious.
What Makes Cultured Butter Different? Glad You Asked.
Our butter is cultured for 12 to 16 hours, giving it a deeper, tangier flavor and a silkier texture than your everyday stick. That little bit of acidity from the culturing process doesn’t just boost flavor, it also makes it ideal for sauces and baking. It holds up to heat. It shines in pastry. It’s the kind of butter chefs swear by and home cooks come back to.
And while we’ve been making this butter for over 30 years, mostly for chefs and culinary insiders, we think it’s time the rest of the world gets in on the secret. If you’ve never tried cultured butter before, this is your invitation.
Crafted in Vermont. Rooted in Real.
Made with cream from Vermont family farms, our butter is produced right here in Websterville using techniques inspired by traditional European methods. It’s American-made, thoughtfully crafted, and rooted in a place that values good food and better farming.
As more shoppers look for premium ingredients that actually perform, Vermont Creamery butter is built to deliver. It’s a product of care, patience, and craftsmanship. And now, it has the packaging to match.
Coming to a Fridge Near You.
Look for the new packaging on shelves now. We’re rolling it out nationwide throughout the summer, just in time for all your late-season bakes and buttery fall recipes. And if you're already a fan, don't worry. It’s the same butter you know and love, just dressed to impress. To find our butter in stores, click here.